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Equestrian Fashion Brand: Equestrianista Then and Now

Julie Frykman

Posted on September 30 2017

What a great start to Equestrianista's Fall 2017! Much of 2016 I spent pregnant, which limited our ability to travel to the national horse shows we had hopes to get to. As fate would have it I’m pregnant again, insert fertile myrtle jokes here, and will again be staying close to home in 2017.  Some months I’m not able to curate and design as much as I would like, but after attending local horse shows in the Chicagoland area I’m quickly refocused and recharged to create more fashionable equestrian pieces. The feedback, love and desire for pieces in the Equestrianista brand that you share while getting to interact with you one on one in the mobile boutique energizes me to continue to delight you with stylish and fresh stable to street wear.
Sketching, Designing and Curating the Equestrian Fashion Brand of Equestrianista.

I’m always striving to improve our offering and range to meet your style wants and needs. Hearing your appreciation for the clever trademarked term “Equestrianista” and the chic designs we curate to incorporate into the line, make me proud and honored to keep making the Equestrianista brand your go-to for stable to street wear.
We are regularly shipping orders all over the US and Canada and our repeat customer rate continues to grow. That to me is how I rate the success of the Equestrianista brand. Not the number of social media followers or likes in a post, but when I see a new customer purchase for the first time and come back within a week for more, well I can’t think of a more defining or gratifying way to rate success. Thank you!
When we received the Equestrianista Fall 2017 Collections earlier this summer I couldn’t wait to share them with you! As soon as we laid eyes on the colors and touched the soft fabrics we were smitten, and finally the moment we tried them on it became a love affair.

Fall Equestrian Riding Sweater in Autumn Maple by Equestrianista paired with Mountain Horse Sovereign Field Boots and GhoDho Breeches in Military.

Creating and running an equestrian fashion brand isn’t all sketches and modeling…being a small business can be a challenge. As mainly a one-woman-run-equestrian-business, my job entails conceptualization of a piece to it ultimately delighting the Equestrianista customer. Some days are long and take you away from family and friends, yet other days are incredibly fulfilling. The days spent with customers at horse shows are absolutely one of my favorite parts of this journey. When a woman puts on your piece and loves how she looks and feels when she glances in the mirror, well that’s when I feel humbled and satisfied at the same time. Hearing equestrians love the style and comfort of the pieces that they literally wear to the barn, and then to the office, brings my vision full circle.
As we look forward to the Equestrianista Winter Collection my goal is to continue to design and create more pieces that keep on-trend, but have that element of timelessness that is the core of the Equestrianista brand. Please continue to send us your feedback and pictures, as your input and images of you riding in your favorite pieces drives me to keep this brand an equestrian fashion brand that emphasizes equestrian apparel that fits into your life; it’s all about style, fit and comfort. Style is loving how you look, with a great fit and being comfortable in your own skin! I don't know about you, but I have to be comfortable to also feel great in what I'm wearing!
Equestrianista Founder Julie Frykman and her OTTB Gelding In Classic Fashion.

Love & appreciation,
Julie Frykman


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