My Cart


The Equestrianista Lifestyle Brand in the New Year

Julie Frykman

Posted on January 13 2017

Hi ladies, Julie here. I'm writing this blog post almost two weeks into the new year, and I can say I am truly excited for what the new year has in store at Equestrianista.

When this small equestrian lifestyle brand launched in 2012, I had been horseback riding for nearly three-quarters of my life. Equestrian fashion was, and is, another aspect of enjoying equestrianism in its entirety. As an apparel merchandising and design major in college, I enthusiastically love fashion in my daily life. I would never want to choose which I could live without - riding horses or working in fashion - and thankfully I don't have to. Combining these two loves, creating horse-inspired fashion that looks great from stable to street, is a passion. A passion that truly encompasses our motto - Style with an Equestrian Touch.

Equestrianista is an Equestrian Lifestyle Apparel Brand.

And this passion for the Equestrianista brand is what I want to make even better for you, our loyal customer. I am honored to create pieces that, quite honestly, are loved for their femininity and subtle elegance. What you will see more of this year are the pieces adorned with our beloved trademark. As the fastest growing part of our collection, the Equestrianista trademarked pieces will be more of our focus, with both a balance of modern and classic designs that make you feel and look your best. 

Thank you for being a part of the Equestrianista family. I look forward to dressing more of you in and out of the saddle during 2017.

**Learn more about the Equestrianista lifestyle brand and how we started here.

The Equestrianista Mobile Shopping Boutique travels to Horse Shows across the Midwest.xoxo Julie


Leave a comment

All blog comments are checked prior to publishing